Logos - Clarke MacDonald - The beginning of your brand

Your logo is where it all begins. It creates the first impression. It tells people who you are. It makes you memorable.

I have two goals when designing a logo. Number one, to give you a final design that you are proud to put forth and represent your company. Number two, to design a logo that functions well across a variety of formats.

For goal one, it all starts with a meeting. I get to know you, your business, and what you envision in an end result. My process starts with sketches, then concepts, until we reach a final design that works for you.

Secondly, your logo may need to be seen in a variety of mediums; on the web, in print, on signage, on vehicles, and/or uniforms. I consider all these applications when developing concepts so your logo will be effective and easy to reproduce no matter where it’s displayed.

My Logo Design Package includes:

Colour Version
Your final logo design with selected Pantone colours.

Negative Version
For the times you have to display your logo on a dark background.

Black and White Version
Though the need to display in only black and white isn’t as common as it used to be, a logo that functions in black and white is still important. If a logo doesn’t work in black and white, it’s not a successful design. Plus, a black and white version lends well to vinyl cutting, embroidery, and embossing.

Web Icon
This will be a simplified version of your logo, or a portion of it, that will work within a square format and display well near your web address and in search results.

All Necessary File Formats
You’ll be provided with all the formats you’ll need for web display, high-res printing, and vinyl cutting.

File Consultation
A sit-down meeting to review file formats, and answer questions.