Your logo is where it all begins. It creates the first impression. It tells people who you are. It makes you memorable.
I have two goals when designing a logo. Number one, to give you a final design that you are proud to put forth and represent your company. Number two, to design a logo that functions well across a variety of formats.
For goal one, it all starts with a meeting. I get to know you, your business, and what you envision in an end result. My process starts with sketches, then concepts, until we reach a final design that works for you.
Secondly, your logo may need to be seen in a variety of mediums; on the web, in print, on signage, on vehicles, and/or uniforms. I consider all these applications when developing concepts so your logo will be effective and easy to reproduce no matter where it’s displayed.
My Logo Design Package includes:
Your final logo design with selected Pantone colours.
For the times you have to display your logo on a dark background.
Black and White Version
Though the need to display in only black and white isn’t as common as it used to be, a logo that functions in black and white is still important. If a logo doesn’t work in black and white, it’s not a successful design. Plus, a black and white version lends well to vinyl cutting, embroidery, and embossing.
This will be a simplified version of your logo, or a portion of it, that will work within a square format and display well near your web address and in search results.
All Necessary File Formats
You’ll be provided with all the formats you’ll need for web display, high-res printing, and vinyl cutting.
A sit-down meeting to review file formats, and answer questions.
Logo Design and Branding Services in Halifax, Nova Scotia.
Contact me with a request or inquiry.